Frontier Airlines Appoints Tyri Squyres as Vice President of Marketing

DENVER (May 5, 2014) – Frontier Airlines today announced the appointment of Tyri Squyres as Vice President, Marketing. Tyri has more than 16 years of experience in the travel and aviation sectors, with specific experience in developing brand identity and growth and expansion of products and services.

“Tyri’s experience in the ultra low-cost airline and travel industry is impressive, especially her experience in product development and strategic brand identity development. I look forward to having Tyri join our team and I’m happy to welcome her to Frontier,” said David Siegel, CEO, Frontier Airlines.

Squyres most recently served as the Director of Marketing for Volotea Airlines, a successful start-up, low-cost airline in the European market. Prior, she was VP, Marketing & Sales at the ultra-low-cost airline Allegiant Air and the owner of Uplift Marketing, LLC, a consulting agency that provided strategic marketing, communications and travel-related ancillary product solutions. Squyres also held key roles in marketing and public relations in the hotel and hospitality sectors. She holds a Bachelor of Arts in Communications, Summa Cum Laude, from the University of Nevada, Las Vegas.

“I’m delighted to join the Frontier Airlines team,” said Squyres. “Low-cost air service empowers people – to see new places, to reconnect with loved ones and to foster new business. I’m gratified to be part of the leadership team who will drive many exciting changes at Frontier that will help people travel more with an affordable and simple air product.”