JETLINES COLLABORATES WITH AIRLINE MARKETING EXPERTS TO REVIEW ITS BRAND PRIOR TO SERVICE LAUNCH

For the next 48 hours, people from Canada Jetlines are collaborating with airline marketing experts to undertake a detailed brand discovery and analysis in preparation for 2015 operations.

“It’s taken approximately two-years for the Canada Jetlines ultra-low fare carrier concept to get to where it is today. In doing so valuable information has been acquired about the Jetlines brand, inclusive of helpful feedback about the graphical marks, colour scheme, aircraft livery, and service expectations.” said John Korenic, Chief Commercial Officer. “You only get one chance to start on the right foot so we’re excited to consult with aviation brand and design specialists to ensure that we’re doing everything possible to communicate and deliver against our promise of ultra-low fares, plus value-add options with professional and caring service.”

David Solloway, President, Canada Jetlines added, “Our Jetlines team has lived and breathed business planning for so long, we welcome this fresh perspective from airline marketing experts as they help us evaluate our branding prior to the inaugural operation. We’re thrilled to discover if we’re on the right track or to consider what changes can be made to enhance our future customers understanding of who we are and what we stand for.”