Karl Sandlund appointed new member of SAS Group Management

SAS President appoints a Chief Strategy Officer to Group Management. Karl
Sandlund becomes Executive Vice President Strategic Initiatives, with
responsibility for a new department focusing on strategy development.
The appointment of Karl Sandlund to Group Management reflects SAS’s
determination to continue to increase the efficiency and flexibility of the
company and to invest aggressively in the development of SAS.

Karl Sandlund is currently Vice President Network & Partners, with strategic
responsibility for the SAS network, in other words where SAS should fly, when,
and using which aircraft. Karl was recruited to SAS in 2004 from McKinsey and
has worked on strategy issues for SAS in a variety of managerial positions. Karl
Sandlund is 36 years old and has a degree in Industrial Economics from Linköping
University.

“SAS has a history of driving the industry forward, and in Karl Sandlund we have
a sharp analyst with great strategic ability who, together with his team, will
ensure that we continue to renew, improve and strengthen SAS,” says Rickard
Gustafson, President and CEO of SAS.

Karl Sandlund will be responsible for a new department within SAS called
Strategic Initiatives. In addition to strategy development at group level, the
department will be responsible for driving cross-organizational projects, and
for the continued streamlining of the company through the implementation of
LEAN, among other initiatives.

“The airline industry is dynamic and that gives me great motivation. Challenging
market conditions and major changes mean that we must constantly improve in
order to remain at the forefront. I’m really looking forward to being fully
focused on strengthening SAS’s future competitiveness,” says Karl Sandlund.

Karl Sandlund takes up his new role on February 1, 2014.