FORT LAUDERDALE, Fla.—(BUSINESS WIRE)—Silver Airways has expanded its management team, naming Travis Christ to the newly created position of Chief Commercial Officer. In his new role, Mr. Christ will direct the full extent of the airline’s commercial activities, including schedule planning, revenue management, partnerships, marketing, e-commerce, sales, and distribution.
A veteran of 25 years in the aviation industry, Christ started his career in airport operations at American Airlines, advancing progressively through Continental Airlines, America West, and US Airways. Christ handled roles in route planning and scheduling, government affairs, sales, consumer marketing, wholesale vacation packaging, and distribution. He was eventually appointed Vice President of Sales & Marketing at US Airways, a position he held concurrent to serving as President of US Airways Vacations.
Mr. Christ has also served as President of the Americas for Travelport, a global distribution systems firm that provides transaction-processing and business-intelligence solutions to airlines and other travel service providers in more than 160 countries.
Immediately prior to joining Silver Airways, he served as Chief Marketing & Sales Officer for Row 44, an inflight connectivity provider responsible for the development of satellite-based Wifi service for airlines around the globe.
“We’re extremely pleased to welcome such an accomplished professional as Travis to our management team,” said Dave Pflieger, President and CEO of Silver Airways. “The depth of his commercial background and practical, yet innovative approach to team building, sales, and process management are tremendous assets that will contribute greatly to our continued growth.”
Mr. Christ holds a Bachelor of Business Administration from George Washington University and an MBA from the Thunderbird School of Global Management.